2023: The Big Picture of Mobile Gaming
Source: udonis
- Market Size & Revenue: The global games market generated $184 billion in 2022, with mobile games contributing to a massive $92 billion, making up 50% of total gaming revenue.
- Revenue Dip & Projected Growth: Despite a -6.4% YoY decline in mobile game revenue in 2022, the market is projected to reach $211 billion by 2025, indicating continued growth.
- Downloads Surge: Mobile game downloads increased to nearly 90 billion in 2022, a 6 billion surge compared to 2021, mainly driven by hyper-casual games.
- Popular Genres & Revenue: RPG and strategy games lead in revenue generation, with RPGs raking in $20.2 billion and strategy games following at $16.3 billion.
- Top Grossing Titles: Honor of Kings topped the list with $1.6 billion in estimated revenue, followed by Genshin Impact ($1.2 billion) and PUBG Mobile ($1.1 billion).
- Market Dominance: In terms of game downloads, China, India, and the US led the pack, while China, the US, and Japan topped the chart in consumer spend.
- Mobile Gamer Demographics: The average age of a mobile gamer is 36, with almost equal participation between genders—53.6% male and 46.4% female.
- Gamer Behavior: Mobile gamers spend about 11% of their smartphone usage time on gaming, and interestingly, more than 50% play games while in the bathroom.
- Mobile Gaming Preferences: Gen Z leans towards battle royale and sandbox games, while Millennials favor RPGs and strategy games.
- Advertising Trends: Over 37,000 active mobile game advertisers were recorded in 2022, with more than 80% of ads being video-based.